Identifying and understanding your customer is key to a successful business. Marketing your business to a targeted group is powerful and it will save you both time and money long-term. The audience you must identify and focus on is one whose needs you can meet and one that will give you the best return on investment.

Cost Saving

Trying to be all things to all people can be exhausting and challenging. Without a limitless spending budget and all the time in the world, it can be nigh on impossible. What will save you money, and time, is marketing your brand to people or businesses you know...

Mums’ Struggles Made Simple [MSMS]

Thank you so much to those mums who took part in my Confidence For Life survey throughout April. As promised, following on from the solutions I provided to the first half of the survey on my blog in May, I will now share with you the range of results, challenges and situations you are experiencing along with some tips and solutions for the remaining survey questions, which will enable you to welcome confidence, balance and joy into your life once and for all!

v) Do you celebrate everything you do? Celebrating being a good mum is essential to...

Calling mums local to the Northwich, Cheshire area!

• Would you like to invite confidence, balance and joy into your life once and for all?
• Would you like to meet like-minded mums to share experiences, overcome common obstacles and build new friendships?
• Would you like to enjoy some time-out to focus solely on you each month?
• Would you like to support a fabulous local charity and give something back to our fantastic community?

You can do all this and more by attending Empowering Mums Together! This unique group for mums is dedicated to helping you to achieve the life you really want to...

Do you remember summer holidays way back when you couldn’t wait to get to the beach wearing your skimpiest bikini, ready to impress whoever looked your way? Nowadays, do you look upon family holidays with a pang of dread, wondering how much of yourself you can hide under your sarong, sun hat and layers of Factor 40?

Of course, I’m an absolute advocate of staying safe in the sun but my point here is all about having summer-ready confidence! For so many mums, the summer months, family holidays and heat tend to mean difficult clothing choices and frizzy hair! So, how can you...

Life as a 21st Century mum can be challenging and exhausting as we try to fit as much into our lives as possible. Add to that the pressures we place on ourselves to do everything properly as well as the expectations we think others have of us, is it any wonder we struggle from time to time?

What we really must celebrate about 21st Century women is their ability to cope and succeed in a vast array of situations. As a successful mumpreneur, you juggle your family life with a successful business, and somehow you manage to complete everything that needs to get done week after week.

The...

Mums' Stuggles Made Simple [MSMS]

Thank you so much to those mums who took part in my Confidence For Life survey throughout April. A range of answers were returned, demonstrating the range of perspectives, challenges and situations we all collectively experience. I will now respond to your answers and share some solutions to the first half of the survey to enable you to welcome confidence, balance and joy into your life once and for all!

i) I asked if you could remember a time when you felt more self-assured than you do now.

The majority who responded felt you lost your self-assurance to...

• Do you have a never-ending list of business goals you would like to achieve?
• Would you like your business to acquire the greatest market share?
• Do you have lots of creative ideas but no time to implement or see them through?
• Do you have numerous personal goals that you would like to work towards?

Life as a mumpreneur sure is busy! With all the goals, plans and ideas you have, is it any wonder you struggle to find the time to get everything done? Yet, with a little help from your personal support network, you can achieve so much more!

Asking others to help you as you work towards...

So many mums disregard the importance of finding time for self-care and the benefits it can bring to their health and well-being. Yet, allowing yourself time to fulfil your own needs can be life-changing for you and it can have a positive impact on your children and others around you.

A mum can be defined as The Carer. You care for the health, education, development, success, shortcomings, strengths and weaknesses of your children. You care about the needs, happiness and worries of your partner. You care about the well-being of your extended family members. You care about the cleanliness...

Email marketing offers a very effective way to increase brand awareness, connect and keep in touch with prospective customers, quickly promote products and services, and generate sales! However, without a list of opted-in email addresses, you won’t get very far with this powerful medium! So, how do you build an email list of potential customers who have stated their interest in what you offer and who have given permission to receive information from you?

Having the ability to create and maintain a list of e-mail addresses of recipients who are interested in your services will...

Mums’ Struggles Made Simple [MSMS]

Having the confidence to live your life according to your core values will enable you to become the woman you truly want to be. If you feel like you have lost your sparkle since becoming a mum, increasing your self-esteem and self-worth will boost your confidence and help you to rediscover your true self.

Empowering Mumpreneurs supports and nurtures mums to rediscover their true identity by encouraging them to not only identify lifelong goals but to also create a step-by-step plan to make each one a reality. Confidence is often the greatest obstacle...